Dória vs Amazon – Entenda a história

Na última segunda (27), a Amazon lançou uma nova campanha para divulgação do leitor digital Kindle. O comercial mostra trechos de livros projetados nos muros da cidade, cujos grafites foram apagados pela ação Cidade Linda, criada por João Dória, o atual prefeito de São Paulo.

“Cobriram a cidade de cinza?” “A gente cobriu a cinza de histórias” São alguns dos trechos retirados dos vídeo da empresa.

Em seguida, João Dória respondeu ao comercial e  pediu para que a empresa americana doasse livros e computadores para a cidade. Com isso a campanha #AmamosSp surgiu para pressionar a empresa a doar e se posicionar diante da resposta de Dória.

Assista a resposta de Dória:

 

A tréplica da Amazon veio com um novo vídeo onde a empresa anunciou nesta última quarta (29)  que está oferecendo download gratuito de um livro digital a qualquer brasileiro com acesso à internet. é possível ler o e-book escolhido no computador, tablet ou smartphone.

Para efetuar o download, basta acessar a página especial da Amazon, fazer login e pegar o livro digital. São 36 livros disponíveis para escolha do leitor.

Assista a tréplica da Amazon:

 

A campanha foi muito crítica por alguns, comentários como “Foi o maior tiro no pé da publicidade nacional nos últimos anos.”  e “Pior comercial do ano, apoiou a pichação que é ilegal” foram algumas das críticas a empresa. Já outros apoiaram a ação da empresa e a atitude de liberar os E-books. Enquanto isso, nós continuamos na espera da Amazon cumprir com a promessa: “Vamos doar centenas de dispositivos Kindle para instituições que promovem cultura e educação (fiquem ligados)”. E aí, de qual lado você está? No final, o grande vencedor é o leitor!

Qual a importância de impulsionar nas redes sociais?

Você sabe qual é a importância de impulsionar suas publicações nas redes sociais? Para se ter uma noção, 97% dos empreendimentos brasileiros estão em alguma plataforma online. 58% dos usuários brasileiros acessam as redes sociais via celular. Somos os mais conectados via smartphones em todo planeta.  A internet ganhou papel de destaque quando o assunto é negócio.  Marcas que não investem nesse ramo podem ser até mesmo consideradas (e de fato) serem ultrapassadas. As pessoas estão mais conectadas do que nunca e é às redes sociais que elas recorrem quando desejam fazer críticas, elogios ou obter informações sobre as marcas de interesse. Listamos aqui alguns pontos para você entender a importância de impulsionar suas redes sociais.

Prático

A Internet aproximou o público das empresas. E o feedback das ações tão logo são lançadas. Elas são um excelente termômetro, visto que, em pouco tempo, mostram o que deu certo e indicam o que deve melhorar.

Relação Custo Benefício

Baixo custo das ações online comparada com outros tipos de divulgação. Porém as páginas devem ter uma boa equipe para alimentar a página e manter atualizada, gerando um compromisso de interação com o público.

Maior alcance, mais vendas

A questão é simples: se a sua marca pode dialogar com um público ainda maior, por que não investir nisso? É aí que as redes sociais mostram mais uma vez a sua força. Empresas que estabelecem uma boa comunicação online ganham visibilidade e, com isso, veem as suas vendas alavancarem.

Satisfação do cliente

Quando o cliente está satisfeito com seu produto ele torna-se um divuglar espotâneo do seu serviço. Por isso é tão importante investir na qualidade do que você ofereçe. Uma vez que eles se sentem estimulados a falar positivamente sobre suas experiências. Estabeleça com essas pessoas uma relação de confiança. Seu negócio só tem a ganhar.

Impulsione!

Você só tem a ganhar ao investir nas redes sociais, estamos falando do meio de publicidade mais visto dos últimos tempos. Dê destaque as suas publicações, faça com que o seu conteúdo conquiste a relevância que precisa para atrair a atenção de um público segmentado e apto a consumir o que a sua empresa oferece. Para isso, impulsionar é mais do que uma opção; é parte importante do seu planejamento de campanha. E claro, tenha sempre uma equipe responsável que preze por sua marca.

Gostou? Entre em contato conosco para tirar suas dúvidas: contato@avancepropaganda.com.br

Avance propaganda – 10 anos


10 anos de vida. 10 anos de história
e muitos motivos para se orgulhar.
Uma empresa que sonha, que cria e que é formada por pessoas de verdade.

Há 10 anos, a Avance vem construindo sua trajetória de sucesso, alcançando, a cada ano, números mais positivos, resultado da postura inovadora da empresa, que trabalha constantemente para antecipar tendências e apresentar as melhores soluções para o mercado. Com sua atuação às mais diversas áreas dos mercados publicitário e de marketing, indo muito além do desenvolvimento criativo, atividade que deu início à Agência Avance em 2007, apostando nos valores que primam pelo cumprimento de seus compromissos, pela confiança de todos os seus colaboradores, clientes e parceiros, e pelo desenvolvimento de ações sociais.

Se o sucesso da Avance pudesse ser atribuído a um fator em especial, certamente seria a sua figura constantemente presente no cenário da comunicação no Sul do Brasil, desde o ano de 2007, quando o nome da empresa assinava as mais diversas campanhas publicitárias. Mantendo o vínculo daqueles tempos, a parceria com grandes veículos de comunicação foi preservada e, ampliando sua relação com o mercado, estendida aos novos serviços, como Consultoria, Internacionalização de Marcas, Relações Públicas e Franqueabilidade de Marcas. A tendência é expandir ainda mais os negócios, levando o nome da Avance a ganhar ainda mais espaço nesse segmento publicitário e mercadológico que tanto nos apaixona.

Por essa forte ligação com a comunicação e as estratégias das empresas, a Avance propaganda aproveitou seu aniversário de 10 anos, para presentear e comemorar com seus clientes e amigos. Seu selo de aniversário, divulgado para marcar o início das comemorações dos 10 anos de sua fundação, que completa em março de 2017. Para a nossa empresa, comemorar sua primeira década de vida, é um momento especial na história.

 

Nosso muito obrigado a todos vocês.
Avance propaganda – Plena
10 ANOS

Which was supposedly enjoyed by a total of seven people

which was supposedly enjoyed by a total of seven people

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The setting five can be reduced by at least one if Baltimore reaches the ALDS

the setting five can be reduced by at least one if baltimore reaches the alds

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We think that is where she went Before a hot debate

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